What do I mean by a brilliant idea? A very good idea for a business. A brilliant idea is one that points to a venture that is not only profitable, but also possible to pull off. In other words, an idea that fits our skills and our real capacity — and that we can reasonably deliver within a defined period of time.
Feel it — but be your own stopwatch
For me, a brilliant idea is something I simply feel, from the first second. New Year’s fireworks go off in my head and I know: this is it. That fireworks display is fuel for action, motivation, the awareness that you have to pull yourself together and at least try to build it — because it might turn into a life-scale move. The feeling that we are heading in the right direction, that this idea is our new goal, is pleasure in itself. At least for someone who wants success and has an appetite for challenges. When you catch fire like a torch, you still have to remember: the idea is not everything.
Do the research
Check whether your brilliant idea was not someone else’s brilliant idea first. We aim for a niche, for something original and unique — that is what a brilliant idea looks like. If competition is already heavy, if someone already offers that product or service, ask yourself whether you can reshape your idea, give it a different character, so it fits the market better.
Do not give up
Right now it is very hard to land on a completely original idea. Let’s be honest: there are a lot of people in the world, and someone has almost certainly already thought along similar lines. That does not mean every strong idea should be crushed and thrown in the bin. What we can do to make our idea brilliant is make sure we are not copying 1:1 — that we put our heart into it, 100% commitment, that every stage passes through our filter, with distinctive traits we bring ourselves.
Wait — or act
What does that mean? It means acting in a way that fits who you are. Some people grab the bull by the horns immediately and sketch an action plan in a second. Others need to sleep on the idea — for a few weeks, or longer. A brilliant idea becomes brilliant when we execute it well — and we have to do that in our own way, at our own pace. Then we will be satisfied with ourselves and with our work.
What we do with the spark is up to us
Related reading on this theme: running a one-person company with AI.
Scale fantasies show up again in debates about whether one person with AI can replace a ten-person team.
Execution today might mean building internal AI tools instead of another SaaS rather than buying five logos.
Brilliant ideas usually fall on us unexpectedly. What we do with them depends on us — we can wave them away and decide that someone must have done “something like this” already, or we can start acting and see whether we can make it. I am on the side of acting. It may turn out that there is serious potential sleeping in us, that we will hit an outsized success, and that we will become the lions of business.
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