What is UX strategy?

UX STRATEGY

5 levels of UX strategy by Senior User Researcher David Juhlin

Image credit: Sherif Amin

UX strategy is a term which aim is to conjure a positive experience of a user in a given area of products/websites or projects. The term UX - "user experience" itself is strongly connected with projecting computer interface ergonomy called HCI (human-computer-interaction). UX has became also a powerful field of marketing and IT. 

First "architect" of user experience was Don Norman who gave this title to himself in 1993 when he started working in Apple Computers. Experts in the field of user experience appeared in mid 90s in tech companies. 

In 2000 the term user experience started to be associated with the knowledge of creating useful and satisfying texts for websites' visitors. 

According to the definition of Don Norman and Jacob Nielsen UX "encompasses all aspects of the end-user's interaction with the company, its services, and its products."

The most desireable purpose of UX strategy is to:  

• live up to customers' expectations
• description of a product needs to be elegant and simple 
• achieve high-quality user experience by mixing disciplines such as marketing,  including engineering, marketing, graphical and industrial design, and interface design.

Total user experience is a broad term, wherefore we should distinguish also UX and usability.  The system must be easy to learn, effective and pleasant for a user. 

Bibliography:

Lipiec, M. (2007). Architektura pozytywnych doświadczeń. Retrieved from: www.uxdesign.pl

Costa, R. (2019). UX strategy vs. UX design: the ideal UX process. Retrieved from: https://www.justinmind.com/blog/ux-strategy-v-ux-design-the-ideal-ux-process/